Bringing back a bit of the old layout for the individual customer view. Trying to get everything on the screen AND have a clear hierarchy. Not there yet.

Churn explainer now refactored. Working on putting the history scrub interaction in.

Refactoring churn explainer.

Table view relatively cleaned up for churn explainer prototype.

Table view coming back with the new color scheme.

Buttons are back.

Experiments in hierarchy.

New customer list view styling.

Reshaping the prototype to a narrower focus on the top churn factors.

Rethinking...

Slightly simplified view with ribbon.

Trying to pull the design together. Cautiously optimistic.

Pulling back from trying to layer the weighted features on top of the churn probability. But right now feeling OK about this set-up. Where the churn probability follows a color scale from red to blue (hcl space) and the weights follow a diverging scale from white to blue and white to red.

This isn't really working. But I had to try.

Playing with an abstract representation of all features.

Trying out some action prompts on the churn prototype.

I made something on the plane to remember how long it has been since certain things happened.

Nice split-screen of a digital and print book, relevant to the FFL site.

From: http://digital-strategies.ma-ad.ch/directory/yet/

Calculated the spacing all out. Also experimenting with color below.

Not quite. But maybe getting there.